"BREATHE DEEP NYC NO CHARGE" - World Premiere
From: Anita Durst (anita.durstchashama.info)
Date: Tue, 11 Apr 2006 12:08:29 -0700 (PDT)
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chashama is proud to announce:

 


?BREATHE DEEP NYC NO CHARGE?

A VIDEO BY RICHARD P. RUBINSTEIN

FEATURING

 GORDON MATTA-CLARK?S CLEAN AIR MACHINE



Dates:

April 15th?May 27th, 2006

 

Reception:

Saturday, April 15th, 2006, 5 to 9pm

 


 

Sara Tecchia Roma New York is proud to present the world premiere of ?BREATHE DEEP NYC NO CHARGE,? a video by RICHARD P. RUBINSTEIN.


In September of 1972, Gordon Matta-Clark along with Ed Baynard, Ted Greenwald, Jan Hodenfield, Peter Levy and Ginger J. Walker went out on the streets of New York City with a cart made by Matta-Clark loaded with canisters of ?fresh air.? People were invited to try the fresh air free of charge.

 

RICHARD P. RUBINSTEIN was there with the first generation of handheld Sony video cameras to document the event. During this time (1970-1973), Rubinstein shuttled back and forth between New York City and the expatriate artist colony in Ibiza, Spain. Influenced by Fred Friendly and Marshall McLuhan, he began documenting on videotape events rarely covered by conventional media.

 

?I had a strong interest in documentary still photography, particularly the Polaroid camera?s capacity for instant gratification,? explains Rubinstein. ?When Sony put the first ?portable? home video camera/recorder unit on the market in the late 60?s, I was one of the first in line to buy one. The result was my focused interest in taking television as I then knew it out of the hands of the ?establishment? and into the hands of people like myself. Prior to the Sony unit?s availability, people could only watch television, not make it.(I do admit to co-opting McLuhan?s description of television as the ultimate mirror of society as the name of my first company, ?The Ultimate Mirror Ltd.?)

 

Rubinstein was born in 1947 in Brooklyn, New York and still lives in NYC. Mr. Rubinstein holds an MBA from Columbia University and has had a long successful public career as a producer of feature films and miniseries. His producing credits include the feature films ?George A. Romero?s Dawn of the Dead? and ?Stephen King?s Pet Sematary?, the miniseries ?Stephen King?s The Stand? and ?Frank Herbert?s Dune?, and the TV movie ?The Vernon Johns Story? starring James Earl Jones. (A complete credit list may be found at www.newamsterdamnyc.com)

 

Proceeds from sales of the limited edition DVD will be donated to NYC-based non-profit organization, Chashama. One of Chashama?s principal activities is matching up artists with unused space for studio or performance use that is being made available from major NYC real estate companies. (www.chashama.org)

 

?Breathe Deep NYC No Charge? is 16 minutes in duration. It will be screened every hour, on the hour.

 

SARA TECCHIA ROMA NEW YORK is located at 529 West 20th Street, between Tenth Avenue and Eleventh Avenue. The gallery is on the second floor. Hours are Tuesday through Saturday, 10am to 6pm. For more information, contact 212-741-2900, or visit www.saratecchia.com

 
 

 

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